BASKING RIDGE, N.J.-- May 18, 2026 – The average price of a Jersey Shore vacation in 2026 is going to require more financial planning than in previous years. Research conducted by Affinity Federal Credit Union found prices increased an average of 11.29% year-over-year (YoY), erasing the 5% YoY decrease beachgoers enjoyed the previous summer season.

Collected in spring 2026, the data revealed increased prices across various categories that make up the quintessential Jersey shore experience. Food and drink saw a 6.74% increase, while leisure activities, including mini-golf, aquarium admission and a sunset cruise, had a 5.23% increase. Beach services, such as tags, sunblock, chair and umbrella rentals, saw a minor increase of 1.79%. Travel costs saw a significant 31.4% jump, with gas contributing the most substantial rise. The survey’s full findings can be found on the Affinity website.

“The Jersey Shore remains a meaningful and often non-negotiable part of summer for many of our members,” said Grant Gallagher, Director, Financial Wellbeing and Brand Communications at Affinity. “Increasing financial pressures won’t change the connection so many feel to the Shore. We’ve observed significant price hikes from businesses and see it as an indication that they are feeling the financial strain that consumers feel as well. Even as costs rise, families are looking for ways to hold onto those experiences. Our role is to provide the guidance and tools that help them balance meaningful getaways with real financial considerations.”

For the second year, Affinity tracked changes to the cost of beach rental properties in the popular New Jersey shore points of Asbury Park, Point Pleasant, and Seaside Heights. Week-long vacation rentals saw the largest increase across all categories at a staggering 53% YoY, as owners race to meet costs associated with rising property values, tax increases, and insurance. Even though prices for overnight and week-long stays have seen a dramatic surge, New Jersey Business Magazine has dubbed 2026 the “Year of Tourism” fueled by summer sporting events, with visitor spending expected to exceed $4.3B. Many other local news outlets and state government run organizations, like the department of travel and tourism, are anticipating a surge in visitor-fueled spending as well.

“Affinity is focused on helping our members build strong financial futures while still enjoying the moments that matter most. A trip to the Jersey Shore remains an important part of summer for many families,” said Kevin Brauer, President & CEO of Affinity. “With vacation expenses rising sharply, we’re committed to providing guidance and resources that can help families navigate these challenges and make the most of their time away.”

Vacation-specific price increases can be disheartening for families, especially when faced with the rising cost of living across categories like rent, groceries, energy, and fuel. As a result, families are likely seeking out ways to budget for the necessities, while still making day trips and memories down the shore happen. Affinity offers multiple resources to help budget and save, including wellbeing resources, Wellbeing and Your Wallet Podcast and other insights on the Affinity website.

This research was conducted via a May 2026 telephone survey of New Jersey shore town businesses and compared to products and services surveyed in spring 2025. Businesses or goods included in the research are not endorsed by or members of Affinity Federal Credit Union.

About Affinity Federal Credit Union

Affinity Federal Credit Union is the largest credit union headquartered in New Jersey, proudly serving members with over 20 branches across the tri-state area. Ranked among the top 2% of all credit unions nationwide by asset size, Affinity offers a full range of banking, lending, and financial education resources designed to help members achieve lasting financial security. Guided by a mission to improve financial wellbeing, Affinity is a member-owned, community- focused institution built on the philosophy of people helping people, empowering individuals and families to reach their unique financial goals. Learn more at www.affinityfcu.com.

Media Contact
Kara Lester
Gregory for Affinity Federal Credit Union
Affinity@GregoryFCA.com