Harris Poll Survey Results

Astounding Data Proves:

More Education About Banking Options Is Needed

New Study Reveals: Misconceptions About Credit Union Membership

A new study conducted by Harris Poll and commissioned by Affinity Federal Credit Union shows that many Americans believe banks offer more products and services than credit unions – a common misconception that overlooks the wide range of benefits associated with credit union membership.

According to a recent Harris Poll survey conducted to more than 2,000 U.S. adults:

Myths versus facts of credit union membership

Affinity wanted to get to the root of why more than 4/5 of the country is missing out on fewer fees, better rates and truly personalized service. Here is what we discovered:

CREDIT UNION MEMBERSHIP

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Products and services that credit unions offer Myths versus facts of E3 union membership
Myths versus facts of credit union membership Myths versus facts of credit union membership
Products and services that credit unions offer Myths versus facts of E3 union membership
Myths versus facts of credit union membership Products and services that credit unions offer
Myths versus facts of E3 union membership Myths versus facts of E3 union membership

MILLENNIALS AND CREDIT UNIONS

The survey data also revealed millennials’ outlooks on their current banking institutions. Many of their reactions indicate that credit union membership may be the right choice for their financial needs.

MILLENNIALS AND CREDIT UNIONS