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Affinity Foundation Welcomes Kelly Watts as Executive Director

Affinity Foundation Welcomes Kelly Watts as Executive Director Hero Image
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By: AffinityFCU

Bringing decades of nonprofit leadership and success, Kelly Watts joins the Foundation to drive its mission of enhancing wellbeing in the communities that Affinity Federal Credit Union serves

BASKING RIDGE, N.J. — February 28, 2024 — Affinity Federal Credit Union (“Affinity”) and Affinity Foundation (“Foundation”), bring in non-profit leader Kelly Watts as the new Executive Director. With an extensive background in the nonprofit sector, Kelly brings comprehensive experience in development, communications, and leadership to her role at the Foundation.

Before joining the Foundation, Watts played a vital leadership role in the New Jersey Vietnam Veterans Memorial and Vietnam Era Education Center & Museum in Holmdel, NJ, where she served as the Executive Director for 17 years. She also held various positions at Rutgers University, The Boys & Girls Club of Mercer County, New Brunswick Tomorrow, and Fulfill of Monmouth and Ocean County.

“We are confident that Kelly’s leadership will advance our mission to drive meaningful change in the communities we support,” said Kevin Brauer President & CEO of Affinity. “We look forward to expanding our reach, enhancing our programs, and continuing to make a meaningful difference in our community.”

Watts’ accomplishments include leading successful capital and annual campaigns, securing public and private sector grants, and managing major individual gift programs. Her strategic communication initiatives have been instrumental in sharing impactful stories, increasing public awareness, and fostering strategic partnerships to advance the mission and vision of organizations.

“I am honored to join the Foundation and to have the opportunity to contribute to its mission of improving the overall wellbeing of the communities Affinity serves,” Watts shared.

Through the efforts of Affinity Foundation, and with the support of community partners, the team has expanded the resources and grants provided to individuals and organizations since its original founding. The Foundation’s mission is to provide Affinity's members and local communities with solutions to improve financial wellness, educational programs that enable self-sufficiency, and support that ensures access to essential healthcare services. With a vision to end the cycle of poverty for those it serves, the Foundation is poised for continued growth under the new leadership of Kelly Watts.

About Affinity Federal Credit Union

Affinity Federal Credit Union is a full-service financial institution, member-owned and community-focused, with a mission to nurture your financial wellbeing. With nearly 20 branches across the tri-state area, Affinity is the largest credit union headquartered in the state of New Jersey, proudly ranking in the top 2% of all credit unions in terms of asset size. The Affinity difference is about people helping people on a deeper level and understanding what YOU need to make your unique dreams a reality. For more information, please visit

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Gia Marrollo
Gregory FCA for Affinity Federal Credit Union