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Affinity Federal Credit Union Expands Presence with Grand Opening of River Edge Branch

Affinity Federal Credit Union Expands Presence with Grand Opening of River Edge Branch
Affinity Federal Credit Union Best High-Yield Savings by The Wall Street Journal Article
By: AffinityFCU

The credit union’s 13th branch in NJ highlights its commitment to supporting the wellbeing of members in strategic areas

BASKING RIDGE, N.J. — September 19, 2023 — Affinity Federal Credit Union (“Affinity”) is celebrating the grand opening of its new branch in River Edge, New Jersey, with a community celebration and ribbon-cutting ceremony on Wednesday, September 27, 2023 from 5:30 to 7:00 p.m. Located at 913 Kinderkamack Road, the branch opened on August 14 and reinforces Affinity’s longstanding commitment to supporting the financial wellbeing of its members and deepening its roots in Bergen County.

“We believe that a strong community is built upon the foundation of people helping people,” said Kevin Brauer, CEO and President of Affinity. “Whether it’s opening a high yield savings account, seeking an auto loan or needing assistance with a resume, we are excited about supporting the wellbeing of those in River Edge and its surrounding communities.”

Affinity is opening its doors to the River Edge community in an effort to create new, long-lasting partnerships with individuals and small businesses while building upon previously established relationships with members of the neighboring Oradell community, where the institution recently closed a branch.

"I am thrilled to witness our vision for this new branch become a reality,” said Shawn Lubitz, Vice President, Retail and Digital Branches at Affinity. “Our commitment to empowering individuals, families, and local businesses with tools and expertise to better their financial lives are at the heart of this endeavor. We look forward to servicing new and existing members at our River Edge branch."

Members of the River Edge, Oradell and nearby communities are invited to register for the grand opening event hosted in partnership with the North Jersey Chamber of Commerce. For more information on the branch and Affinity’s services, please visit

About Affinity Federal Credit Union

Affinity Federal Credit Union is a full-service financial institution, member-owned and community-focused, with a mission to nurture your financial wellbeing. With more than 18 branches across the tri-state area, Affinity is the largest credit union headquartered in the state of New Jersey, proudly ranking in the top 2% of all credit unions in terms of asset size1. The Affinity difference is about people helping people on a deeper level and understanding what YOU need to make your unique dreams a reality. For more information, please visit

Media Contact
Marissa Foy Comerford
Gregory FCA for Affinity Federal Credit Union