Press Releases

Affinity Federal Credit Union’s “Great Savings Challenge” Battles US Savings Crisis

New Campaign and Sweepstakes Help Members Build Savings Strategies

Basking Ridge, NJ (February 12, 2019) – Affinity Federal Credit Union has officially launched its Great Savings Challenge. Running throughout 2019, the campaign aims to improve its members’ financial well-being by encouraging them to set savings goals and make well-informed financial decisions. As the median savings account balance for those 35 and under is just $1,5801, Affinity is mobilizing to address the need for Americans to build their savings.

Participating members will fill out a pledge to identify their savings goals. These members are also automatically eligible for a monthly sweepstakes by:
* Making a Savings Challenge appointment with an Affinity representative (5 entries)
* Opening any new Club Account (1 entry per account)
* Setting up an automatic transfer or direct deposit into a new Club Account (1 entry per account)

One lucky member will be selected to win $1,000 each month throughout the entry period (Jan. 28 – June 30, 2019).

“I am concerned that Americans have more debt than savings. It means that many would not be able to cover their monthly expenses, such as their car payment, mortgage, day care or rent, if an emergency occurred,” says Jacqui Kearns, chief brand officer at Affinity Federal Credit Union. “The Great Savings Challenge is designed to break that trend and the paycheck-to-paycheck lifestyle. Beyond encouraging a traditional savings account, Affinity will help our members save on costly credit card rates and fees other organizations put on their customers’ backs. My team and I find it equally important to offer free financial advice and reward healthy savings practices. It only takes a few dollars a day to get started at any income and any age. All are welcome here at Affinity!”

Members can join the Great Savings Challenge by filling out the pledge form at their local branch. For any questions about the Great Savings Challenge and how to participate, please contact Giuseppina Araujo at 908.860.3856.

For additional information about Affinity Federal Credit Union, or to speak with an executive from the company, contact Anjelica Sena of Stern Strategy Group at 908.325.3873.


About Affinity Federal Credit Union:
With more than 20 branches across the tri-state area, Affinity is the largest credit union headquartered in the state of New Jersey, proudly ranking in the top 2% of all credit unions in terms of asset size2. As a member-owned, not-for-profit, full-service financial institution federally insured by the National Credit Union Administration (NCUA), Affinity’s products and services are designed to fit member needs, all while offering great rates and fewer fees. For more information, visit, and follow us on Facebook (AffinityFCU), Instagram (AffinityFCU) and Twitter (@AffinityFCU).