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Affinity Federal Credit Union Celebrates Its First Class of Certified Wellbeing Coaches

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Affinity Federal Credit Union Best High-Yield Savings by The Wall Street Journal Article
By: AffinityFCU

Coaches will support the wellbeing of Affinity members at each of its branches in NJ, NY and CT

BASKING RIDGE, NJ – February 12, 2024 – Affinity Federal Credit Union (“Affinity”) proudly announces the graduation of its inaugural class of Certified Wellbeing Coaches. The program and its first graduates mark an important step in Affinity’s ongoing commitment to the financial wellbeing of its members.

The program’s 42 graduates represent various departments within Affinity. Each participant invested approximately 75 hours in training, learning about how to provide members with the best possible support in managing their personal finances and overcoming financial challenges. Course topics include credit, foreclosure, bankruptcy, taxes, insurance, identity theft, and the resources and tools available to support a member’s financial wellbeing. The program was inclusive of class attendance, presentations, homework, and tests.

"We are immensely proud to introduce our first class of Certified Wellbeing Coaches, who embody Affinity's purpose of ‘people helping people’ within our communities,” said Kevin Brauer, CEO and President of Affinity Federal Credit Union. “By investing in the financial wellbeing of our members, we are not just helping them navigate financial challenges but are also empowering them to achieve their long-term goals. We look forward to the positive impact our Wellbeing Coaches will have on our members' lives."

Affinity also wants to highlight the work of four of its coaches who went above and beyond to meet the demands of the program. Top graduates of the inaugural class of Certified Wellbeing Coaches include Bedminster and Morristown Branch Manager Andrea Alfaro, Norwalk Branch Manager Juan Londono, Financial Services Accountant Lizandra Blanco, and Loss Mitigation Specialist Auria Torres.

Coaches are now available at all of Affinity’s branches in New Jersey, New York, and Connecticut, ensuring that every member has access to this invaluable resource. Appointments with Wellbeing Coaches can be made online at

About Affinity Federal Credit Union

Affinity Federal Credit Union is a full-service financial institution, member-owned and community-focused, with a mission to nurture your financial wellbeing. With more than 20 branches across the tri-state area, Affinity is the largest credit union headquartered in the state of New Jersey, proudly ranking in the top 2% of all credit unions in terms of asset size1. The Affinity difference is about people helping people on a deeper level and understanding what YOU need to make your unique dreams a reality. For more information, please visit

1 Source: Using the “Credit Union and Corporate Call Report Data” found here:

Media Contact
Rocco Aloe 
Gregory FCA for Affinity Federal Credit Union