Press Releases

Affinity FCU Selects Digital Onboarding Inc. to Provide Better Banking for Members

Basking Ridge, N.J. (March 25, 2019) – Affinity Federal Credit Union, the largest credit union headquartered in the state of New Jersey, selected Digital Onboarding Inc., a SaaS technology company that provides a fully automated new account activation platform, to grow engagement and provide a best-in-class banking experience for members.

“At Affinity, we deeply value our relationships with members and we are always looking for ways to simplify the banking experience,” said Maureen Byrne, Vice President of Marketing and Product Delivery at Affinity Federal Credit Union. “The Digital Onboarding platform allows us to deliver automatic email and SMS notifications and personalized journeys that make it easy for members to adopt account-related services like digital banking, direct deposit and bill pay. After spending a year exploring options, we chose the Digital Onboarding platform because it’s incredibly easy to implement and we love the experience it provides.”

Javelin Strategy and Research reported that 25% of consumers believe tasks such as enrolling in digital banking are complicated, and The Digital Banking Report from the Financial Brand showed that new customer attrition rates range from 25% to 40% due to suboptimal onboarding processes.

“One of the best ways that a credit union can differentiate itself is by delivering superior service,” said Ted Brown, Chief Executive Officer at Digital Onboarding. “With the Digital Onboarding platform, Affinity Federal Credit Union is ensuring that members have an exceptional first experience with the credit union and can easily enroll in additional products and account-related services.”

About Affinity Federal Credit Union:
With more than 20 branches across the tri-state area, Affinity is the largest credit union headquartered in the state of New Jersey, proudly ranking in the top 2% of all credit unions in terms of asset size1. It is a member-owned, not-for-profit, full-service financial institution federally insured by the National Credit Union Administration (NCUA). For more information, visit affinityfcu.com.

For additional information about Affinity Federal Credit Union, or to speak with an executive from the company, contact Anjelica Sena of Stern Strategy Group at amsena@sternstrategy.com or (908) 325-3873.

About Digital Onboarding:
Digital Onboarding Inc. is a SaaS technology company focused on helping banking and credit union customers activate their financial services products. Digital Onboarding provides a fully automated new account activation platform that is more efficient and effective than traditional phone calls, emails, direct mail and print brochures, driving profit by increasing new customer activation rates. For additional information, visit digitalonboarding.com.

For Digital Onboarding media inquiries, contact Laurie McLachlan at laurie@digitalonboarding.com or (617) 921-2916.

1 Source: CUDATA.com