Affinity and Red Bulls Set To Kick Off Historic 10th Season as Partners

Affinity and Red Bulls Set To Kick Off Historic 10th Season as Partners

By: Jacqui Kearns, Chief Brand Officer

Date: February 25, 2022

As a new season dawns for the New York Red Bulls,1 it also marks an impressive milestone for Affinity Federal Credit Union’s partnership with the popular Major League Soccer team. Our two organizations first aligned in 2013, with Affinity being designated as the “Official Credit Union of the New York Red Bulls.” That means we’re now about to kick off our historic 10th season together, as the Red Bulls start their 2022 quest for the MLS Cup with a trip to California to face the San Jose Earthquakes on Feb. 26.2

Affinity and Red Bulls Soccer

Affinity and the Red Bulls share a strong community focus, while both calling the Garden State home. In fact, Red Bull Arena in Harrison, New Jersey, is only about 20 miles from our headquarters in Basking Ridge.

“We highly value our long-standing partnership with the Red Bulls,” says Affinity Chief Brand Officer Jacqui Kearns “They are a bedrock of the local community, bringing the world’s most popular sport to a large and passionate fan base right in our backyard. Thousands of Affinity members are also dedicated Red Bulls supporters. Our partnership with the team helps Affinity interact with members and prospective members throughout the season, while enhancing our shared commitment to the community.”

The partnership has grown and evolved over time, as both organizations seek new and innovative ways to emphasize each other’s strengths and how we can support the wellbeing in the communities we serve.

"Affinity Federal Credit Union has been a loyal partner and we are honored to celebrate our 10th season together," says Joe Stetson, Chief Marketing and Revenue Officer, New York Red Bulls. "Our likeminded allegiance to the community has been the foundation that our partnership has been built on and we look forward to many more years by their side."

Through the years, our partnership has featured Affinity hosting on-site activities at Red Bull Arena, including photo booths and virtual kick-to-win events, along with youth-oriented soccer clinics in local neighborhoods. Last season saw a newly launched benefit, in which Affinity became the presenting partner of the Red Bulls’ “Homegrown Heroes” program,3 honoring local community members making a difference.

Also in 2021, Affinity External Affairs Specialist Oscar Cordoba presented a series of financial education courses to members of the Red Bulls Academy, which includes about 100 youth players on teams ranging in age from Under-12 to Under-17. Both Affinity and the Red Bulls believe the educational program made such a positive impact that it’s being planned again for 2022.

In addition to the work we do in the community, we have also partnered to create a co-branded RBNY Rewards credit card.4 With the fan and member at the center of this initiative, we offer special Red Bulls rewards, including access to VIP fan experiences, signed merchandise, premium hospitality and more. Cardholders also earn three times the rewards points for purchases at Red Bull Arena and all sporting goods stores, as well as Red Membership (season ticket) purchases.

“The start of a new Red Bulls season is always an exciting time for our community,” Kearns says. "By partnering with the Red Bulls, Affinity has grown deeper roots within our shared community, providing value to members and employees through memorable experiences, widespread outreach efforts and appealing opportunities to attend matches. We look forward to a new season and wish the Red Bulls all the best in 2022.”

This information is for informational purposes only and is intended to provide general guidance and does not constitute legal, tax, or financial advice. Each person’s circumstances are different and may not apply to the specific information provided. You should seek the advice of a financial professional, tax consultant, and/or legal counsel to discuss your specific needs before making any financial or other commitments.